Can you answer ‘Yes’ to any of the following questions?…
-
1. Is your website easy to navigate on a smartphone?
Statista report that more than 90% of internet users will access online content through their phones by 2017. Making sure your website is easy to use by this growing market is critical to avoid losing important exposure and sales for your business. The best way to achieve this is by incorporating a responsive framework within the design of your website. -
2. Are you active on at least 1 social media channel?
Maintaining an active presence on at least one form of social media is now seen as a key marketing requirement for any business. Choosing which social media platform you use needs some consideration, especially if you sell to a particular market/demographic. Take a look at this useful 2013 Social Media Report from www.optimiseblog.co.uk (opens in a new window) -
3. Have you claimed your Google Places listing?
Website ConfluentForms report that:- 43% of all Google searches are local or location based
- Over 50% of mobile searches are local or location based
With this in mind, claiming your Google Places (now called Google My Business) listing is imperative, especially if you have a bricks and mortar shop or office. By doing this, you will have control over your businesses appearance in Google Maps – which, results from, are shown alongside (or sometimes even above) regular search results.
-
4. Do you know what visitors do when they visit your website?
Key to owning and growing a good website, is to have a sound understanding of how visitors arrive at your website in the first place and then the actions they take once they are there. There are a number of tools that can assist you with this, with the most common being Google Analytics and Webmaster Tools. From reviewing this data, action can be taken to improve all aspects of how visitors interact with your website. Contact us today to find out how we can help you integrate these tools onto your existing website. -
5. Does your website feature a regularly maintained blog/news section?
Search engines love to see websites regularly updated with content that is relevant and useful to their target market. The best way to achieve this is by featuring a Blog or News section within your website, which if maintained over time, will provide a source of SEO rich stories to interest new and existing visitors. Our CMS website is ideal in providing the tools needed to achieve this.