For some businesses, marketing their business effectively via social media isn’t always possible for a variety of reasons.
View this infographic about online activities of ‘silver surfers’ from CreatingResults.com
Most commonly, business owners believe that they’re target market aren’t as active or interested in any of the major social media channels. Whilst internet usage and adoption is gradually increasing, this outlook is most prevalent in the ‘baby boomer’ generation (classed as people born between 1946 – 1964).
This can be a real problem when trying to grow and promote your business to existing and potential customers. Particularly for small business owners, time and resources are often limited, meaning they can’t afford to spend precious time marketing to an audience that isn’t likely to be present.
So how best to reach them?
In instances like this, we would recommend clients focus on setting up a regular email newsletter campaign and review the social media aspect at a later date. Research from America shows that the ‘baby boomer’ generation are most likely to communicate online via email (see infographic by clicking the image opposite).
This means a well composed and structured email newsletter, that perhaps highlights your latest news, special offers or product launches and sent a handful of times throughout the year is more likely to be received, read and also shared by these consumers.
How we can help you…
We can review your business needs, the market you are looking to target and the message/s you wish to promote and assist with setting up a professionally presented campaign that will meet all of these criteria. Read more »